7Crypto and Digital Assets
Chapter 50 · 10 min read

Chapter 50: Rug Pull — When the Carpet Is Pulled and the Developers Vanish into the Horizon

Within the turbulent ecosystem of the crypto world, there is one term that sends shivers down the spines of investors, both veteran and newcomer alike: "Rug Pull." This figurative name accurately describes the almost physical sensation of the victim — one moment you are standing steady on ground that appears solid, and the next moment, with a sharp and ruthless motion, the ground is pulled out from under your feet and you find yourself in a freefall into a financial abyss.

While previous chapters dealt with stolen wallets or trading platforms that were exposed as fraudulent from the outset, here we are dealing with the most sophisticated art of deception. This is a story about projects that appear legitimate, with flashy websites, promising "Roadmaps," and large communities of people on Telegram and Discord, all of whose purpose is to lead the investor to the endgame where the developers decide that "enough is enough" and abandon ship with the entire treasury.

The Anatomy of a Promise: The Story of the "EcoTerra" Project

The following scenario is an educational example based on common fraud patterns. The characters and events are for illustrative purposes only.

Eran, a 42-year-old software engineer from Ra'anana, always considered himself a cautious person. He did not fall for "Nigerian Prince" scams or get tempted by suspicious SMS messages about packages waiting at customs. But the world of DeFi (Decentralized Finance) intrigued him. He saw friends from work making "10x" on their money within weeks and decided it was time for him to jump into the water as well.

He stumbled upon "EcoTerra" (a pseudonym), a new cryptocurrency that promised to use blockchain technology to fund tree planting around the world. The website was stunning. It featured photos of the team (which, as it turned out later, were images generated by artificial intelligence) and a 40-page technical report (Whitepaper) full of complex terms that gave a sense of profound seriousness. "This isn't just another Memecoin," Eran told his wife at dinner, "there is social value here, there is an ideology."

Eran joined the project's Telegram group. There, he found a vibrant community of many customers and users. Whenever someone asked a skeptical question, the "Moderators" answered patiently, explaining the unique technological advantages of the coin. As the price began to rise, the euphoria in the group reached a peak. Messages of "To the moon!" and rocket emojis filled the screen every time the graph turned green.

Eran initially invested $5,000. Within a week, the value of his investment on PancakeSwap (a decentralized trading platform) jumped to $12,000. "It works," he thought to himself. He decided to increase the investment to $30,000, a significant portion of his liquid savings. He was not alone. Many people around the world poured liquidity into the EcoTerra Liquidity Pool.

Then came Black Tuesday. Eran woke up at 06:00 AM, as usual, to check the graph. Instead of the rising and promising line, he saw a vertical red line that plummeted by 99.9%. The price of the coin became zero. He rushed to Telegram, but the group had been deleted. The website disappeared and in its place appeared a "404" error message. On Twitter, the project's official account was deactivated.

Within minutes, Eran understood the magnitude of the disaster: the developers, who held direct access to The Liquidity Pool, simply "pulled" all the BNB and Ethereum that investors had deposited in exchange for the worthless EcoTerra tokens. They left the investors with "bags" full of tokens that could not be sold to anyone because there was no more liquidity in the system. The carpet was pulled.

The Mechanism of Operation: How Does This Dark Magic Work?

To understand the Rug Pull on a legal and technical level, we must understand how decentralized trading platforms (DEX) operate. Unlike the Tel Aviv Stock Exchange or even a centralized crypto trading platform like "Binance," in a DEX there is no "gatekeeper." Anyone with basic knowledge of writing smart contracts can issue a coin and list it for trading.

The most common mechanism of a Rug Pull relies on a "Liquidity Pool." For people to be able to buy and sell a new coin, the developers need to deposit a certain amount of the new coin into the pool along with a coin of known value (like USDT or Ethereum). Investors arrive, deposit their Ethereum, and receive the new coin in return.

The fraud occurs in one of two main ways:

1. Liquidity Stealing

The developers hold the "keys" that allow them to withdraw all the valuable coins from the pool at any given moment. Once the pool is large enough and public trust is at its peak, they trigger this function. The result: investors are left with the new tokens, but they have nowhere to swap them back into real money.

2. The "Backdoor" in the Smart Contract (Backdoor Functions)

The developers embed malicious functions into the coin's code that are hidden from the average investor's eyes. A common example is the "Mint" function, which allows the developers to create trillions of new tokens for themselves at once and sell them to the market, thereby crashing the price to zero. Another, particularly cruel, example is the "Honeypot": the smart contract allows investors to buy the coin but blocks the ability to sell it. The investor sees the price rising and rising on the screen, but they are trapped inside an investment that cannot be liquidated.

The Legal Challenge: Chasing Digital Ghosts

Legally, a Rug Pull is a clear case of obtaining property by deception under aggravated circumstances, theft by an agent, and breach of contract. However, the application of criminal and civil law principles in the decentralized space is one of the greatest challenges facing the law enforcement system in the 21st century.

The first difficulty is Identification. The developers operate under pseudonyms and often use tools to obscure traces, such as "Tornado Cash," to launder the stolen funds. When examining such scenarios, the first question that arises is: "Who can be sued?" The answer is complex. In many cases, the defendant is not a physical person known to us, but a digital wallet address.

The second difficulty is Jurisdiction. The developers can be located in Eastern Europe, the servers can be on Amazon, and the victims are scattered all over the globe. Is a court in Israel authorized to hear a lawsuit against an anonymous developer who operated from a platform registered in the Seychelles?

Despite the difficulties, it is not a dead end. Israeli law, and particularly the analysis of legal options in recent years, has begun to recognize the need to provide remedies even in the digital space. It is possible, for example, to explore the possibility of filing requests for mandatory injunctions or restraining orders against centralized trading platforms if the stolen funds passed through them (orders such as "Anton Piller" or "Mareva injunctions" in the digital context). If the money reached a platform like Binance, and the platform requires KYC (Know Your Customer) identity verification, it may be possible to work to expose the identity of the beneficiary.

Liability of Banks and Financial Institutions: Is There Anyone to Turn To?

One of the most common questions that investors in such scenarios ask is: "Where was my bank?" After all, the money came from a checking account, passed through a credit card or by wire transfer to the trading platform, and from there to the DeFi world.

It is important to clarify: in the case of a Rug Pull, the bank is usually not a party to the decentralized digital transaction. The Payment Services Law, 2019, defines the responsibility of the payer and the payee, but it struggles to deal with a situation where the user executed a transfer of their own free will to a legitimate platform, and only there was "stung" inside an external smart contract.

However, there is a duty of care imposed on financial institutions. If the bank identifies suspicious activity in large volumes that do not match the customer's profile, or if the funds are transferred to destinations known to be suspicious by the Anti-Money Laundering Authority, the existence of a cause of action for negligence can be examined. Nevertheless, the legal tendency in these cases is usually to protect the banks, as long as the action was authorized by the customer using strong authentication means.

What about credit card companies? Here the situation is even more complex. The Payment Services Law allows for the "cancellation of a transaction" in cases of non-delivery, but in a Rug Pull, technically speaking, the customer "received" the coin they purchased. The fact that the coin lost its value due to manipulation is not always considered a classic "non-delivery." Therefore, relying on a "Chargeback" (denial of transaction) in the case of crypto investments is a very limited tool and may sometimes even involve legal risks for the customer.

Legal Aspects and Safety Rules: The Guide for the Injured Investor

In cases of suspected Rug Pull fraud, time is the most expensive resource. The blockchain is public, but the traces may be blurred as the funds are moved between wallets and mixed in mixers.

What to do immediately?

  • Real-time documentation: Take screenshots of the project website, Telegram groups, the Whitepaper, and any correspondence with the developers. In fraud scenarios, digital information can be deleted quickly.
  • Tracking the address: Use blockchain explorers (such as Etherscan or BscScan) to identify to which address the liquidity funds moved. Document the "draining wallet" address.
  • Police complaint: Filing a complaint with the Israel Police Cyber Unit is a vital step. It may serve as documentation for future proceedings or for reporting to tax authorities.
  • Contacting trading platforms: If you have identified that the money reached an address belonging to a centralized platform (such as Binance, Kraken, Coinbase), you can contact them with a copy of the police report and request that they consider freezing the funds.

Red Flags — How to Avoid the Next Scam?

During years of professional work and accompanying diverse cases, recurring patterns can be identified. Before you invest in a new crypto project, it is recommended to check the following points:

  • Unlocked Liquidity: This is a significant warning sign. Serious projects usually "lock" the liquidity in a smart contract for a long period so that the developers cannot withdraw it immediately.
  • Anonymous team: While there is a tradition of anonymity in the crypto world, projects where there are no public figures whose identity can be verified (Doxxed) are considered to have a higher risk.
  • High concentration of tokens: Checking the token holders on the blockchain is critical. If a significant percentage of the tokens is held by a small number of wallets, there is a risk of market manipulation.
  • Promises of guaranteed returns: In the crypto field, there are no risk-free investments. Promises of constant and high profits are usually a sign that raises suspicion of problematic models.

Is it possible to recover the money?

To be honest: in the decentralized crypto world, recovering funds in the case of a Rug Pull is an extremely complex task. Unlike a traditional banking system, in this world, the technological code is what sets the rules of the game.

However, there are cases where legal action can be considered. If the project was promoted by influencers who made misrepresentations without performing due diligence, the possibility of filing a lawsuit for deception or negligence can be examined. In various countries, proceedings have already been taken against celebrities who promoted coins that turned out to be fraud. In Israel, the legal potential in such claims depends on the circumstances of the case, but the principles of good faith and duty of care also apply to those who use their influence to motivate others to invest.

In conclusion, the Rug Pull is a reminder that where innovative technology exists alongside a lack of regulation, attempts to exploit investor trust are possible. The best way to protect yourself is by learning the data on the blockchain deeply and practicing increased caution when faced with promises of quick profit. In cases of harm, legal options for recovering funds can be explored, but it is always better to verify before you act.

2057 words · 10 min read